On the coastal road on the edge of the village is a General Store, two inns, restaurant and cafe and also a fish and chip shop.
The beach is located down a winding lane just across the coastal road. East Runton sits between the larger seaside resorts of Sheringham and Cromer. These resorts have a larger range of shops and eateries as well as all the usual seaside attractions. At Sheringham you will find the Norfolk Norfolk Steam Railway. Its route takes it across a pastoral landscape through the villages of Weybourne and Kelling to its final destination of Holt. In the middle of the town is the 'Little Theatre' an all year round art centre promoting music films and drama.
The annual carnival held in August each
year at Cromer is extremely popular with summer
visitors. Cromer also remains special because it still
has an authentic end-of-pier show held in the Pavilion
Theatre on the pier. In addition to the Seaside Special,
there are regular one off shows, often on a Sunday night
or at the beginning or end of the holidays season.